Adele Goh is a Red Dot Design Award-winning leader with over two decades of experience at the intersection of fashion, sportswear, and technical innovation. Her career is defined by a rare versatility, successfully driving design excellence across a broad spectrum—from high-performance technical gear to premium lifestyle collections.
As a proven commercial strategist, Adele excels at bridging the gap between the creative process and tangible business results. She possesses a unique ability to translate complex consumer insights and brand vision into products that resonate in the global marketplace.
Beyond the product design she is a recognised expert in 3D digital adoption, having spearheaded the integration of digital tools across global corporate channels to build future-ready organisations. Whether mentoring global teams or refining a Brand's DNA, her approach remains rooted in the integrity of the process and a commitment to intentional, purposeful design.
Key Expertise
1. Strategic Design Leadership
(Creative Direction / Innovation / Sustainability)
Award winning creative leader with a 16-year tenure at PUMA.
2. Commercial Product Strategist
(Development / Sourcing / Global market expertise - Retail & Wholesale / Licensing & Collaborations)
5 years of experience on the PUMA SEA Advisory Board.
3. Operational Excellence
(Global Design Ops /. Cross functional Leadership)
Specialised in scaling multi-disciplinary global teams and optimising the end to end product creation process.
4. 3D & Digital Transformation
(End-to-end digital product creation / Workflow optimisation)
Digital Transformation Lead who led the strategic integration of 3D tools in PUMA.
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