Adele Goh is a Red Dot Design Award-winning leader with over two decades of experience at the intersection of fashion, sportswear, and technical innovation. Her career is defined by a rare versatility, successfully driving design excellence across a broad spectrum—from high-performance technical gear to premium lifestyle collections.
As a proven commercial strategist, Adele excels at bridging the gap between the creative process and tangible business results. She possesses a unique ability to translate complex consumer insights and brand vision into products that resonate in the global marketplace.
Beyond the product design she is a recognised expert in 3D digital adoption, having spearheaded the integration of digital tools across global corporate channels to build future-ready organisations. Whether mentoring global teams or refining a Brand's DNA, her approach remains rooted in the integrity of the process and a commitment to intentional, purposeful design.
KEY EXPERTISE
1_Strategic Design Leadership
Creative Direction / Innovation / Sustainability
An award winning creative leader with a 16-year tenure at PUMA. Adele deliver aesthetic excellence and product integrity that resonate across diverse consumer markets.
2_Commercial Product Strategist
Development / Sourcing / Global market expertise - Retail & Wholesale / Licensing & Collaborations
A seasoned strategist with 5 years on the PUMA SEA Advisory Board. Adele excels at bridging the gap between creative vision and business growth, translating market data into commercially successful product roadmaps.
3_Operational Excellence
Global Design Ops / Cross functional leadership
Specilised in scaling high-performing, multi-disciplinary teams. Drawing on her experience as Head of Design, she optimises the end-to-end process from initial concept to production to ensure creative output meets operational efficiency.
4_3D & Digital Transformation
End-to-end digital product creation / workflow optimization
A forward-thinking Digital Transformation Lead who led the strategic integration of 3D tools in PUMA. She specialise in DPC workflows optimization that accelerate speed to market while enhancing consumer-facing platforms.
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