Pillar 1: Design & Product Strategy
Ensuring what you build actually matters. Clarity in the Narrative - both internally and externally.
Product DNA & Positioning: Defining the "soul" of your products to ensure they aren't just objects, but stories that cut through.
Assortment architecture refinement: Auditing your product range to identify gaps and redundancies, ensuring your collection is balanced, profitable, and culturally relevant.
Innovation Roadmaps : Strategic planning for new business areas, helping you scale smart and stay ahead of competitors with the same brand narrative.
Brand Alignment: Ensuring your internal vision and external product message are perfectly synced.

Pillar 2: Creative & Design Services
Design is a discipline of intent, I bring a hands-on approach to the creative process, ensuring that meticulous craftsmanship remains at the heart of every project. 
Creative Concept Development: Translating abstract strategy into tangible design directions. Through visual research and mood-boarding, I establish the aesthetic DNA of a project, ensuring the creative vision is both innovative and commercially viable before the first prototype is ever made.
End-to-End Product Development: From the initial conceptual spark to the final technical specification, I oversee the journey and you will be leveraging my industry connections with talent and supply chains to bring products to market.
Creative Direction & Mentorship : Leading or re-inspiring design teams by introducing fresh methodologies that break stagnant cycles. I facilitate targeted 'spark' sessions designed to unblock potential and align creative output with brand goals.
Intentional Design: Creating products that serve a clear purpose and enhance daily life through thoughtful design. 

Pillar 3: 3D Digital Transformation
3D is more than just a software update; it is a fundamental shift in how your business operates. I provide the technical roadmap to make this transition seamless.
Workflow Curation: Auditing your current design-to-production and go-to-market process to implement 3D systems that actually work for your team.
Software Stack Strategy:  There is no one-size-fits-all. I help you select the exact combination of tools (CLO3D, Browzwear, Adobe Substance, Tronog, BeProduct,AI tools, etc.) that fits your product type and team skill set.
Transformation Playbook: A step-by-step guide to transitioning your team from 2D to 3D that helps avoid common pitfalls.
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